Branding

Julie Krueger
October 02, 2014
Undateable cast

As someone working in the marketing industry, I was pleasantly surprised when I heard the cast of the show “Undateable” (yet to be broadcast at the time) was going on tour. Yes, like a real, live, in-person, cross-country comedy tour. I caught up with Adam Sztykiel – the show’s creator and writer – to get his take on this seemingly unconventional way of marketing his new project.

THE IDEA…

JK: So, we know you’re credited for a slew of comedies – “Due Date,” “Made of Honor,” “... Read more

Meredith Grimm
September 25, 2014
Meredith with Iron Man mask

I don’t regularly read graphic novels. I do, however, religiously watch superhero movies. I enjoy the phenomenal storylines, superpowers and exotic worlds featured in many of these films. There are a few competing shops around, but my absolute favorite has to be Marvel Comics. From the good guys such as X-Men, Iron Man (Robert  Downey Jr. – say what?!) and Guardians of the Galaxy, to the bad guys (seriously, Loki, aka @twhiddleston, why haven’t you returned my tweets?), I’m always... Read more

Chelsea Maupin
September 23, 2014
Gud Marketing Jersey

It’s fall! 

Football is back! 

Go, Chelsea! 

Wait – you don’t know the football team Chelsea? Probably because I’m excited about what we generally call soccer in America, not, you know, football football. This year was the year I fully embraced my soccer fandom and the belief that soccer is the sport of America’s future.

For most Americans today, soccer is a game their kids play or played, not a professional sport such as baseball, basketball or... Read more

Paul Tefft
September 08, 2014
Scrabble letters that spell WORDZ

Our industry has fostered a dainty, flimsy, blurry line between great brand development and questionable strategies that seem to undermine the intelligence of everyone. Everywhere. First of all, how do you define great brand development? Is it the story? Is it the emotive element that seems to seep into our hearts and make us bleed Levi’s, Vans, Converse or Nike? Or, is it simply the bottom line? I have no idea. I’m no expert. I’m just a copywriter. 

However, career aside, and... Read more

Joel Newport
August 25, 2014
Lightbulbs overflowing from a box

I was in a meeting recently when I heard the dreaded words creatives hate to hear from an executive: “We need to think outside the box on this…” The “this” he was referring to was the brand of his company. This highlights a common problem for many companies as they search for creative ways to try to communicate their story to their audience – what does “out of the box” look like? It has been my experience that companies who struggle with this have yet to actually define their box. Without... Read more

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