Julia Knuckman
March 24, 2017
Kids Playing with Toy Cars

How one industry shares its greatest hits and biggest misses to move public transportation forward.

Earlier this month, a few hundred of the nation’s public transportation marketers came together at the American Public Transportation Association’s 2017 Marketing & Communications Workshop in Tampa, Florida. I was thrilled to attend this conference with our partners from The Rapid.

As a first-year attendee, it was clear to see that a close-knit community exists between... Read more

February 13, 2017
Humble Design group sitting on couch in furnished home

Treger Strasburg, co-founder of Humble Design, talks about homelessness in Detroit and how her team of designers are turning empty houses into dignified and welcoming homes.

Veda and her son had been living in an empty apartment for over two months.
Through generous community donations, Veda's apartment now feels like a home.

Debbie Horak
October 05, 2016
Front of a Rapid bus

Having recently been honored with a national award recognizing our campaign for The Rapid as an “exceptional campaign to advance the public transportation industry,” we stopped to reflect on what went so right in this campaign.

Everyone was focused on one goal, from the very beginning.
This recognition of The Rapid’s campaign from the American Public Transit Association was especially gratifying because even though our agency has a long history of working... Read more
Carole Tuckey
August 29, 2016
Traditional Printing Equipment

Welcome to the final installment of my "30 things in 30 years" blog. It was difficult to actually narrow down the list to 30 items, but I hope the things I’ve learned in my career can help others with theirs.

Mock-ups save costly mistakes.

You know the saying "Build it and it will save you money." OK, that might not actually be the quote, but it’s the truth. Mock-ups can shine a light on a number of issues you just can’t see in layout. For... Read more

Carole Tuckey
April 05, 2016
Typesetting Machine

So I’ve finally found the time to assemble part two of my blog. It took me eight weeks to publish this second installment, not the two that I had hoped. So item 31 on my list will be “things always take longer than you think!”

I love paper.
All paper; coated, uncoated, color, texture, finish, it doesn’t matter. What does matter is how paper makes you feel. In this digital, multimedia world, the tactile-ness of paper still impresses people, and now a well-done print... Read more
Joel Newport
February 08, 2016
"Marketing" text stretched

This time of year we are inundated with advertising for exercise equipment, weight loss programs and diets. For most, it’s a hamster wheel of trial and error combined with loss of interest and lack of motivation. So how do you treat the health and well-being of your organization’s marketing efforts? Here are five things to consider when making your marketing “resolutions” for the new year.

Beware of fad diets.
Fad diets can work, for a while, but they are not sustainable. And... Read more
Carole Tuckey
January 26, 2016
Typesetting Tools

It’s true. I’ve been around a long time. Long enough to learn a thing or two about this crazy business of marketing and advertising. And whether my insights are philosophical, anecdotal or cold, hard facts, there may be some wisdom that I can pass along to those who are just starting, and some good reminders to those who have been around a while and might be stuck in their ways. So stay tuned over the next few weeks as I talk about the 30 things I’ve learned in 30 years.

... Read more
Julie Krueger
December 23, 2015
Athena Statue

Have you ever changed careers, midcareer? It’s not as easy as it sounds. It takes commitment, guts and a lot of support from those around you. I know, because I just did.

For more than 15 years, I worked on the creative side of the agency doing art direction. I loved it. The concepts, the production, the comradery, the energy – everything. But, I often felt pulled in other directions and most days it was toward strategy. Ultimately, I knew it was where I wanted to be next, and I... Read more