A Good Day at Güd Marketing

A Good Day at Güd Marketing
Ally Caldwell
April 02, 2015
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 As a college student, I have learned to take advantage of every networking opportunity that arises. Networking can be challenging, but that doesn’t mean it can’t be fun.

Firm tours provide for great opportunities to learn more about the current landscape of an industry and the variety of potential career paths one can take. They can also give you the chance to meet a multitude of fascinating professionals. But as a young adult without much experience in the real world, it can be a little daunting at first.

Last week, I visited Güd Marketing as a part of the Michigan State University Public Relations Student Society of America (PRSSA) firm tour in Lansing. I can honestly say it was an experience I will not soon forget. Here are a few things that stood out to me about Güd Marketing:

The Atmosphere

When I walked through the doors at Güd Marketing, I knew it was not going to be a typical firm tour visit. Their office was open and spacious, and their creative spaces were uniquely decorated. The amount of light coming in through the windows was enough to make you smile. Located in a revitalized furniture factory along the Grand River in Lansing’s historic district, Old Town, even the location of Güd Marketing is unique. I was immediately put at ease, and the firm tour no longer seemed intimidating. From the beginning, I was genuinely excited to learn more about the agency.

The People

As a part of our tour, we had the chance to briefly visit with nearly every member of the Güd Marketing team. It was set up as a type of speed dating. Each office was labeled with a number and each student rotated to a different office every five or so minutes. I have never met so many professionals on a firm tour. Many of them discussed a variety of projects they had worked on. Others gave invaluable advice. I felt incredibly lucky to have such an opportunity. All the people I met were so passionate about what they do, and it showed through in their work.

Their Work

I did not realize that I was familiar with a number of campaigns that Güd Marketing has worked on. CATAman is on my bus pass, Campus Called posters are located across Michigan State’s campus, the Down Payment Fairy commercials are a frequent fixture on my television and I pass by a Foreclosure Relief billboard nearly every day. The firm tour started with an initial introduction of Güd Marketing and all the services they provide. Afterward, Christina Campbell, an account manager, presented Güd’s work with Lansing’s Capital Region International Airport. The information she presented on social media was not only informative, but I was blown away by the quality of the work.

The atmosphere and the people who work at Güd Marketing are what help set them apart from other marketing and public relations agencies. Subsequently, the work that they produce is remarkable. I have visited a number of firms in the Lansing area, and I can honestly say this firm has impressed me the most. They put me at ease as a student, and as a result, I was able to learn and get more out of the firm tour.