Just Because You Can, Doesn’t Mean You Should
When people step into the marketing industry, they are expected to think out of the box and develop the most creative marketing strategies to best serve their clients. What they may not anticipate is that this can include thinking outside of the cliché mantras we were once taught in our lives. These mantras may be seen as myths in the workplace, or they can be dispelled just by looking at opportunities hidden within them.
Myth #1: Just because you can, doesn't mean you should.
I agree that just because you can eat a dozen hot dogs in one sitting, doesn’t mean you should. But, if you are hired as a copywriter, and can hang with the client, you should. If you are an account manager who thinks like a strategist, you should. The bottom line: If it makes the work better, you should do it.
Myth #2: Success doesn't happen overnight.
Oh, but sometimes it does, and you'd better be ready for it. All of your staying up late researching the company down the road, or the strategic "bumping into" of the CEO of said company at the coffee shop? Well, that company just called and it wants to hire you. Starting now.
Myth #3: Treat others how you would want to be treated.
No, treat others how they would want to be treated – especially clients. Find out who they are – personally and professionally – what they like, how they want to receive information, their preference in communication style, what their favorite drink is, etc. Clients are people, too, and people want to know their best interests are at heart.
Myth #4: The customer is always right.
They are not always right, but they are always the customer. You have to dig deeper than just saying yes and taking their order. They'll likely thank you for it later, as long as they feel heard and respected when you urge them to consider alternate ways of reaching their goals.
Myth #5: This too shall pass.
Well, hopefully not. Despite its inevitable challenges, there's a reason we all get into this industry called marketing. For every low there are 10 highs. It's exciting, fascinating, adrenaline-inducing, and for the most part there is never a dull moment.
These are my favorite five, though there are many more myths. And, behind every myth lies a parcel of truth – oftentimes derived from a story. As marketers, it is our job to tell the best stories in front of the right audiences – and there’s no myth about it.