Sink or Swim: Why Marketing Matters to Your Business
The idiom "sink or swim" is often used in business in reference to whether one can succeed at a job, a task or among peers. But the same can be said for the business itself — and marketing might just be the key to staying afloat.
There are actually a number of similarities between learning to swim and marketing your business. As an agency, we’ve learned this through our work with Goldfish Swim School. As an avid Goldfish customer, I’m reminded of these shared traits during every lesson.
It provides opportunity.
You need to know how to swim if you want to kayak or white water raft or participate in a triathlon. The skill itself opens doors that are seemingly distant from one another. The same goes for your business — you need to market it if you want more clients, speaking engagements or chances to do better work.
It increases mobility and coordination.
There are so many moving parts to an organization, and it’s important to stay current in the industry and agile as an entity. Marketing allows a business to position itself as a thought leader.
It builds confidence.
Marketing your business is a chance to showcase your expertise. To share with others the brilliant work you’ve done, the knowledge you have and the product you have to offer. If you believe in yourself it will show, and others will believe in you, too.
It's a lifelong skill.
Everyone knows the saying “if you give a man a fish, he will eat for a day, but if you teach a man to fish, he will eat for a lifetime.” Once you learn how marketing can affect your bottom line — and put it into practice—your business can potentially survive for eternity.
It can save your life.
Or, that of your business.
One more thought. It's not just an "anytime" thing either. It's not just "in the summer" for swimming, or "in the first quarter" for your business. It's an all-the-time thing. And it's important.