Developmental delays wait for no one.
The Michigan Department of Education wanted to increase awareness of Build Up, the state’s extensive preschool early intervention program, in target areas of the state. A campaign was needed to stress the importance of early evaluation of children ages 3 to 5 to help parents and children get additional educational support to become kindergarten ready.
Kids don't "grow out of it."
We helped parents feel at ease.
It was crucial that parents stay engaged.
It’s good to have a friend you can turn to.
A time for action.
When the public water supply in Flint was found to be contaminated with dangerous amounts of lead, a more urgent message - “Don’t wait. Evaluate.” - was targeted directly at Flint parents to help Early On® Michigan and the Genesee Intermediate School District evaluate all children ages 0 to 3 in Flint.