White Papers

Download the “Driving Change” Campaign White Paper

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Motorcycle Safety

Achieved 40 percent campaign recall and unprecedented engagement by media and popular rider social channels.

Child Safety

Increased awareness of new safety seat law by 8 percent, coupled with steady gains in booster seat usage among parents and caregivers.

Seat Belts

Helped move Michigan seat belt usage from 82 percent in 2000 to 98 percent in 2009, making Michigan the country’s leader.

Impaired Driving

Drug and fatal alcohol-related crashes dropped 14 percent as a result of sustained marketing campaigns.