Güd Marketing

by Zach Krieger

Environmental Sustainability, one of Güd Marketing’s five pillars, is perhaps the most diverse, complex and interconnected category we work within.

by Debbie Horak
At Güd Marketing, we naturally connect and see connections between our clients and friends who work relentlessly to advance education. For some time now, we’ve wanted to bring together a group of leaders and change makers to talk about cross-sector opportunities to transform education systems for the better.
by Janice Fagan
One of Güd Marketing’s Five Pillars, Education is transformative …
by Samuel Batali
As the first place that people look to for information about a business or organization, a website is a powerful tool. However, building and managing a website can be time-consuming and costly.
by Kaila Szafranski
Somewhere between your morning coffee scroll and evening news peruse, you’ve probably come across a headline (or 10) about Twitter. And like many other marketers, you may be feeling a little uncertain and lost in the social media sea. But you’re not alone.
by Kaila Szafranski
Facebook. Instagram. Twitter. When it comes to advertising on social media, every business has its go-to sites. And given the recent rise of TikTok, some marketers would deem Snapchat the one-hit wonder of social … but the platform is far from retired.
by Kaila Szafranski
Ah, Reddit. Yelp’s uglier stepsister. Or, is it? It may be shocking, but Reddit can be an extremely valuable and beneficial platform for paid advertising. And, it might just be the piece that’s missing from your marketing mix. Read on to learn more about this unique site and what it can add to your brand.
by Sydney Asuncion
Video is one of the internet’s most popular forms of content. But keeping your audience’s attention for videos you created can prove challenging. Here are five tips from our production coordinator to ensure that your video makes the cut
by Griffin Decker
Choosing what social platform to use for your business can be tough and intimidating. Platforms such as Facebook, Instagram, TikTok and Twitter all have millions of companies on them, creating noise and content.
by Sophie Gamble
A key component of any successful public relations campaign is the planning that goes into it. At Güd, we pride ourselves on data- and result-driven public relations work that starts with identifying the outcome based on the target audience.
by Kaila Szafranski
Culture. Flexibility. Growth. When searching for a new career, these keywords can sometimes sound like a job-posting broken record. Dive a little deeper with us and read on for five authentic reasons why it’s great to work at Güd Marketing and get a sneak peek at our core values.
by Sara Krebaum
In a world where people are constantly inundated with advertisements, it can be hard to get a message heard. To battle marketing norms, we continue to search for better ways to present our clients’ messaging while staying true to their brand and purpose.
by Sophie Gamble
Güd Marketing is thrilled to announce the agency received 12 awards — seven of them for first place — at this year’s Central Michigan Public Relations Society of America’s PACE Awards.
by Emily Rambo
In 2022 it’s safe to say we all know what an influencer is, but in case you need a refresher, let me remind you of the concept: An influencer is someone in a niche or industry who has sway over a target audience.
by Griffin Decker
To say that social media has eclipsed the digital marketing industry would be an understatement — and an outdated one at that.
by Sophie Gamble
Güd Marketing is honored to receive a Gold District ADDY Award for our work with the Michigan Wildlife Council
by Mike Nowlin
The affordable housing industry has historically faced two problems: lack of supply, and a “not in my backyard” public mentality.
by Chelsea Maupin
Counting every single person living in Michigan and the nation is the tall task of the Census Bureau every 10 years. The 2020 census was always going to be groundbreaking …
by Manny Garcia
In life, there are always going to be uncomfortable conversations that challenge beliefs, …
by Sophie Gamble

Güd Marketing is thrilled by the recognition we received …

by Jill Holden
The year 2020 will never be forgotten. A year of world-changing events that will impact our lives, our families, our neighbors, our world …
by Deb Horak
One of my favorite principles was penned by the great American poet Maya Angelou, who said, “Do the best you can until you know better. Then, when you know better, do better.”
by Emmie Musser
This may feel like a loaded question …
by Joel Newport
No doubt that safety has been in the fore- …
by Sara Williams
Working with partners when developing any media campaign is key to success. Anytime you can …
by Amy Moore
The Americans with Disabilities Act (ADA) was implemented in 1990 as a means of addressing the …
by Rita Abbawi
Big part of an account coordinator role is managing campaign deliverables from start to end.
by Carole Tuckey
When the pandemic forced us all to work from home we had to quickly cancel all planned events in March 2020.
by Ashley Bell
Given the precaution and complications …
Skip to content