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Güd Marketing recognized by Mental Health America with Bell Seal for Workplace Mental Health

by Hannah Kosaski

Güd Marketing is proud to be awarded the 2022-23 Bell Seal for Workplace Mental Health Certification from Mental Health America (MHA)

Güd Marketing Receives 13 Awards at the 2023 PACE Awards Ceremony, Including Best of Show

by Ally Caldwell

Güd Marketing is honored to be recognized for the results we achieved alongside our partners in 2022 with four Excellence Awards, eight Pinnacle Awards and a Best of Show Award

Güd Marketing’s Work in Environmental Sustainability

by Zach Krieger

Environmental Sustainability, one of Güd Marketing’s five pillars, is perhaps the most diverse, complex and interconnected category we work within.

Güd Talks: Education

by Debbie Horak

At Güd Marketing, we naturally connect and see connections between our clients and friends who work relentlessly to advance education. For some time now, we’ve wanted to bring together a group of leaders and change makers to talk about cross-sector opportunities to transform education systems for the better.

Güd Marketing’s Work in Education: Promoting Equity for Early Childhood Education–Awareness and Access

by Janice Fagan

One of Güd Marketing’s Five Pillars, Education is transformative …

Best Practices for Building and Managing Websites

by Samuel Batali

As the first place that people look to for information about a business or organization, a website is a powerful tool. However, building and managing a website can be time-consuming and costly.

So … What’s Up With Twitter?

by Kaila Szafranski

Somewhere between your morning coffee scroll and evening news peruse, you’ve probably come across a headline (or 10) about Twitter. And like many other marketers, you may be feeling a little uncertain and lost in the social media sea. But you’re not alone.

Lights. Camera.
Snapchat. 📸

by Kaila Szafranski

Facebook. Instagram. Twitter. When it comes to advertising on social media, every business has its go-to sites. And given the recent rise of TikTok, some marketers would deem Snapchat the one-hit wonder of social … but the platform is far from retired.

Why Is Reddit Relevant?

by Kaila Szafranski

Ah, Reddit. Yelp’s uglier stepsister. Or, is it? It may be shocking, but Reddit can be an extremely valuable and beneficial platform for paid advertising. And, it might just be the piece that’s missing from your marketing mix. Read on to learn more about this unique site and what it can add to your brand.

Five Ways To Make Your Videos More Engaging

by Sydney Asuncion

Video is one of the internet’s most popular forms of content. But keeping your audience’s attention for videos you created can prove challenging. Here are five tips from our production coordinator to ensure that your video makes the cut

Is Twitter Right for Your Brand?

by Griffin Decker

Choosing what social platform to use for your business can be tough and intimidating. Platforms such as Facebook, Instagram, TikTok and Twitter all have millions of companies on them, creating noise and content.

When News Breaks

by Sophie Gamble

A key component of any successful public relations campaign is the planning that goes into it. At Güd, we pride ourselves on data- and result-driven public relations work that starts with identifying the outcome based on the target audience.

What’s Great About Güd?

by Kaila Szafranski

Culture. Flexibility. Growth. When searching for a new career, these keywords can sometimes sound like a job-posting broken record. Dive a little deeper with us and read on for five authentic reasons why it’s great to work at Güd Marketing and get a sneak peek at our core values.

The Importance of Innovation

by Sara Krebaum

In a world where people are constantly inundated with advertisements, it can be hard to get a message heard. To battle marketing norms, we continue to search for better ways to present our clients’ messaging while staying true to their brand and purpose.

Güd Marketing honored with 12 PACE awards, making it 2022’s most decorated agency

by Sophie Gamble

Güd Marketing is thrilled to announce the agency received 12 awards — seven of them for first place — at this year’s Central Michigan Public Relations Society of America’s PACE Awards.

Influencers: Micro Is the Way To Go

by Emily Rambo

In 2022 it’s safe to say we all know what an influencer is, but in case you need a refresher, let me remind you of the concept: An influencer is someone in a niche or industry who has sway over a target audience.

With All of This Social Media, What’s What?

by Griffin Decker

To say that social media has eclipsed the digital marketing industry would be an understatement — and an outdated one at that.

Güd Marketing recognized with Gold District ADDY Award for MWC’s fishing public awareness campaign

by Sophie Gamble

Güd Marketing is honored to receive a Gold District ADDY Award for our work with the Michigan Wildlife Council

The Power of Storytelling

by Mike Nowlin

The affordable housing industry has historically faced two problems: lack of supply, and a “not in my backyard” public mentality.

How Data Can Shape a Campaign

by Chelsea Maupin

Counting every single person living in Michigan and the nation is the tall task of the Census Bureau every 10 years. The 2020 census was always going to be groundbreaking …

Am I Making You Uncomfortable?

by Manny Garcia

In life, there are always going to be uncomfortable conversations that challenge beliefs, …

Futures for Frontliners Receives Best of Show at 2021 PACE Awards

by Sophie Gamble

Güd Marketing is thrilled by the recognition we received …

Common Goals,
Distinct Clients

by Jill Holden

The year 2020 will never be forgotten. A year of world-changing events that will impact our lives, our families, our neighbors, our world …

A Diverse, Equitable and Inclusive Work in Progress

by Deb Horak

One of my favorite principles was penned by the great American poet Maya Angelou, who said, “Do the best you can until you know better. Then, when you know better, do better.”