Güd Marketing

Through the Lens: A Day in the Life of Production

by Ashley Bell on November 20, 2020 • 5-minute read
Given the precaution and complications that come with COVID-19, our production team has had many unique experiences navigating the complexities of filming at this time. Though the pandemic has proved challenging, we’ve continued to safely aid our clients in crucial brand awareness, cultivating meaningful video for both broadcast and social media.
Michigan's Lt. Governor standing with his family on a city street, while a photo/video crew look at their equipment.
On the set of the Michigan Education Trust (MET) “Perspectives" shoot. Through multiple facial expressions, talent conveys the multitude of emotions that comes with saving for college tuition.
The past two years as Güd’s production coordinator have presented me with such opportunity, fast-paced energy and overall spontaneity unlike any I’ve ever experienced. Production has taken me to an array of places, like an animal sanctuary, NASCAR racetracks, and even a waste-water treatment plant. With never a dull moment, I can proudly say that production is truly a job like no other.

Here’s a glimpse into our world.

Integral to the production process is the preproduction planning. Prior to production filming, an immense amount of work goes into planning what often results in a multi-day, multi-location production shoot. Often, I solely begin with a budget, in-market due date and messaging. Planning can include securing production crew, locations, craft services, necessary accommodations and talent, all while ensuring that we stay within allotted cost, while maintaining the integrity of client messaging and goals. Given how the production planning process can be immensely detailed, with multiple components to manage, my stress levels can often skyrocket on the road to production.
Most production days start off with a call time – time in which crew and talent are meant to arrive. Upon arrival, our production crew will set up cameras, lighting, stands, microphones and audio. As filming commences, we all collectively work together to ensure that all script lines are accurately and successfully recorded. While filming, a crew member will record takes as needed, a method meant to denote the stage of production for editing purposes.
Most production days start off with a call time – time in which crew and talent are meant to arrive. Upon arrival, our production crew will set up cameras, lighting, stands, microphones and audio. As filming commences, we all collectively work together to ensure that all script lines are accurately and successfully recorded. While filming, a crew member will record takes as needed, a method meant to denote the stage of production for editing purposes.

Ashley Bell

Production Coordinator
Lego specialist, painter, podcast and documentary enthusiast
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