A key component of any successful public relations campaign is the planning that goes into it. At Güd, we pride ourselves on data- and result-driven public relations work that starts with identifying the outcome based on the target audience.
Culture. Flexibility. Growth. When searching for a new career, these keywords can sometimes sound like a job-posting broken record. Dive a little deeper with us and read on for five authentic reasons why it’s great to work at Güd Marketing and get a sneak peek at our core values.
Güd Marketing is thrilled to announce the agency received 12 awards — seven of them for first place — at this year’s Central Michigan Public Relations Society of America’s PACE Awards.
Campaign: Know It Before You Throw It Recycling Education Campaign, Michigan Client: Michigan Department of Environment, Great Lakes, and Energy Project Goals: Education, Behavior Change Full-Service Campaign Getting Michigan’s recycling program back on track. For years, Michigan was a leader in the national recycling movement, but by the early 2000s it had one of the …
In a world where people are constantly inundated with advertisements, it can be hard to get a message heard. To battle marketing norms, we continue to search for better ways to present our clients’ messaging while staying true to their brand and purpose.
Why/How Is Traditional Media Still Important? Why/How Is Traditional Media Still Important? Sara Williams • June 8, 2023 Traditional media is just as relevant to today’s marketing world as it was to our grandparents, and it can effectively reach audiences. People still listen to their radio on the way to work in the morning and …
The thought has always been that influencers provide a more direct and trustworthy connection to a desired audience than any ad could provide.
All social media channels can be useful one way or another, and Twitter is no exception. So let’s discuss why you should consider it to become a part of your communications strategy.
Güd Marketing is honored to receive a Gold District ADDY Award for our work with the Michigan Wildlife Council
A strategic and deliberate social media approach is crucial to the success of any modern digital marketing plan.