CMHA’s collaboration with Güd Marketing in 2021 has quantifiably already delivered more news media coverage – and, equally important, more positive news coverage – than from an entire 12-month span two years ago before the coronavirus pandemic:
- 2019: Three positive stories, 102 neutral stories and one negative story. Total of 106 stories published in all of 2019.
- 2021: 147 positive stories, 90 neutral stories and one negative story. Total of 240 articles published from January-June 2021 (the data comes from a sentiment analysis conducted by Meltwater, which is the news and social media measurement software used by Güd Marketing).