Making It Last Wildlife Management and Conservation Relevance Campaign, National
Association of Fish & Wildlife Agencies (AFWA)
Awareness, Capacity Building
Innovative Tactic: Campaign Toolkit
The right tools for capacity building
The Association of Fish & Wildlife Agencies represents North America’s fish and wildlife agencies to collectively advance sound, science-based management and conservation of fish and wildlife and their habitats in the public interest. In 2019, AFWA partnered with Güd Marketing to create a campaign that could be used by all 50 states. Each agency was looking to communicate their importance to their residents.
The “Making It Last" campaign was created to tell the story of the important work each agency engages in to make our natural resources and wildlife last for generations. The campaign, implementable and customizable at the state level, creates the platform for a unified national message with the flexibility that individual states need. ”
The comprehensive toolkit included everything from research and audience planning through to implementation and measurement. It was a ‘how-to’ manual for deploying the campaign.
Meaningful engagement with the posts via comments and shares was outstanding
–1,055 shares and 451 comments.
The social campaign was tremendously successful in creating engagement with the general public;
3,299,035 impressions and 26,000+ clicks.
“I would highly recommend working with Güd Marketing. Their team is professional and was quick to answer any questions I or our staff had (even after work hours). I was tasked with having to quickly implement a digital marketing campaign, and partnering with Güd Marketing made the process simple and stress-free! Güd Marketing quickly created a plan based on our specifications and saved me so much time in the end. I cannot thank them enough for all of their hard work!”
- Paul Benjunas, Master Wildlife Conservationist, Connecticut Fish and Wildlife
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