Güd Marketing

Why Güd Marketing?

If you’re wondering how to pronounce our name, it’s good. We mean that. It really is “good.” Not “g-uh-d” or “g-ooooooo-d.”

So then, why not “Great Marketing”? Or “The Best Marketing Ever”?
“Good” does not represent the quality of our work - it represents what our work stands for. We are stewards of the greater good, supporting organizations that create strong, healthy communities. That is excellent work to be a part of and a representative of our role in the society we constantly work to uplift.

But what about “ü”?

The “u” represents the idea that we look at things differently. It speaks to our value of curiosity. We don’t just approach a marketing challenge in the obvious ways, we turn the problem around to create a conversation and something memorable.
And the umlaut: Notice how a “u” with an umlaut looks like a smile? Ü
That’s intentional. The umlaut symbolize our culture. In every task or challenge we take on, we never forget to have a little fun. Yes, our work can be quite serious, but we find the best way to face a challenge is to go into it with a can-do attitude and to share that warmth with our clients.

Our Team

The individual experiences of each of our team members provide us with unique, diverse perspectives to inform and inspire our work. And we have a lot of fun along the way.

Rita Abbawi

Account Coordinator
Backpacking and knitting → physical and mental therapy

Jamie Adams

Finance Director
Dad, husband, runner, MTB biker, guitar strummer and wannabe artist
Sydney Asuncion

Sydney Asuncion

Public Relations Coordinator

Coffee connoisseur, yogi, history buff, podcast lover, Go Green

Samuel Batali

Full Stack Developer
Tech enthusiast, soccer player, gamer, road trips

Amy Bond-Nelson Moore

Creative Director
The kids come first, listen, lead by example, social justice, LGBTQ+

Ashley Brimley

Art Director
Coffee devotee, pug lover, dedicated doodler

Dave Busch

Writer and Producer
Moon suit builder, pet wrangler, proud father
Kimber Buzzard

Kimber Buzzard

Accounts Payable Specialist
Esports legend, red panda enthusiast, Alma alumna

Ally Caldwell

Account Executive, Resource Coordinator
DIY-er, crime and history buff, cat mom to three

Sophie Gamble

Public Relations Coordinator
Avid reader, animal lover, caffeine enthusiast
Manny Garcia

Manny Garcia

Account Manager
Family, Mitten State of mind, LGBT+, Sparty On, martini shaken, not stirred
Nick Gaydos

Nick Gaydos

Media Coordinator
MSU cognitive brain science, weightlifter, two-wheeled gearhead, heavy metal

Our Services

Research

Research and data-driven insights that fuel effective communications strategies and messaging.

Strategy

Leveraging research, insights and experience to provide a strategic road map for communications success.

Messaging

Crafting compelling and effective messages that move hearts and minds.

Creative

Ideas that disrupt consumer inertia, have a life of their own and work effortlessly to elevate your brand.

Social Media

Creating authentic connections through engaging content that delivers unique value to your audiences.

Media Buying

Reaching audiences with integrated and innovative media solutions that deliver exceptional ROI.

Digital

Providing a digital presence that’s inventive and cutting edge and drives measurable results.

Web

Brand website design, development and evolution that makes a lasting impression.

Public Relations

Build image, influence and visibility through community outreach, media engagement and crisis management.

Content Marketing

Creating valuable, relevant content to attract attention and engage key audiences.

Capacity Building

Strengthen internal team communications skills, knowledge, tools and resources to maximize success.

Branding

Understanding your audience, defining your brand purpose and identifying key differentiators that build loyalty.

Our Culture

At Güd Marketing, we embrace differences. We respect all persons, methods and points of view. These values are at the heart of who we are and what we do as an organization to inspire positive change. Our commitment to diversity, equity and inclusion is central to our mission to strengthen communities and improve lives.
line illustration of two hands shaking on top of an irregular ellipse.

Business of the Year

Güd Marketing was awarded 2020 Business of the Year at the Greater Lansing Entrepreneurial Awards for making a meaningful impact in our communities.
Read the article
Deb Horak holding a glass "Business of the Year" award trophy.
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