Güd Marketing

Why Güd Marketing?

If you’re wondering how to pronounce our name, it’s good. We mean that. It really is “good.” Not “g-uh-d” or “g-ooooooo-d.”

So then, why not “Great Marketing”? Or “The Best Marketing Ever”?
“Good” does not represent the quality of our work - it represents what our work stands for. We are stewards of the greater good, supporting organizations that create strong, healthy communities. That is excellent work to be a part of and a representative of our role in the society we constantly work to uplift.

But what about “ü”?

The “u” represents the idea that we look at things differently. It speaks to our value of curiosity. We don’t just approach a marketing challenge in the obvious ways, we turn the problem around to create a conversation and something memorable.
And the umlaut: Notice how a “u” with an umlaut looks like a smile? Ü
That’s intentional. The umlaut symbolize our culture. In every task or challenge we take on, we never forget to have a little fun. Yes, our work can be quite serious, but we find the best way to face a challenge is to go into it with a can-do attitude and to share that warmth with our clients.

Our Team

The individual experiences of each of our team members provide us with unique, diverse perspectives to inform and inspire our work. And we have a lot of fun along the way.

Lauren Abbott

Account Coordinator
Dog mom, coffee lover, adventure seeker, #SupportSmallBusiness

Jamie Adams

Finance and HR Director
Dad, husband, runner, MTB biker, guitar strummer and wannabe artist
Sydney Asuncion

Sydney Asuncion

Production Coordinator

Coffee connoisseur, yogi, history buff, podcast lover, Go Green

Samuel Batali

Full Stack Developer
Tech enthusiast, soccer player, gamer, road trips

Amy Bond-Nelson Moore

Creative Director
The kids come first, listen, lead by example, social justice, LGBTQ+

Dave Busch

Writer and Producer
Moon suit builder, pet wrangler, proud father
Kimber Buzzard

Kimber Buzzard

Accounts Payable and HR Specialist
Esports legend, red panda enthusiast, Alma alumna

Ally Caldwell

Resource Manager
DIY-er, crime and history buff, cat mom to three

Griffin Decker

Owned Digital Marketing Specialist

Outdoor enthusiast, Northwood Soccer Alumni, just shy of figuring things out!

Sophie Gamble

Public Relations Coordinator
Avid reader, animal lover, caffeine enthusiast
Manny Garcia

Manny Garcia

Account Manager
Family, Mitten State of mind, LGBT+, Sparty On, martini shaken, not stirred
Nick Gaydos

Nick Gaydos

Strategy Coordinator
MSU cognitive brain science, weightlifter, two-wheeled gearhead, heavy metal

Our Services


Research and data-driven insights that fuel effective communications strategies and messaging.


Leveraging research, insights and experience to provide a strategic road map for communications success.


Crafting compelling and effective messages that move hearts and minds.


Ideas that disrupt consumer inertia, have a life of their own and work effortlessly to elevate your brand.

Social Media

Creating authentic connections through engaging content that delivers unique value to your audiences.

Media Buying

Reaching audiences with integrated and innovative media solutions that deliver exceptional ROI.


Providing a digital presence that’s inventive and cutting edge and drives measurable results.


Brand website design, development and evolution that makes a lasting impression.

Public Relations

Build image, influence and visibility through community outreach, media engagement and crisis management.

Content Marketing

Creating valuable, relevant content to attract attention and engage key audiences.

Capacity Building

Strengthen internal team communications skills, knowledge, tools and resources to maximize success.


Understanding your audience, defining your brand purpose and identifying key differentiators that build loyalty.

Our Culture

At Güd Marketing, we embrace differences. We respect all persons, methods and points of view. These values are at the heart of who we are and what we do as an organization to inspire positive change. Our commitment to diversity, equity and inclusion is central to our mission to strengthen communities and improve lives.
line illustration of two hands shaking on top of an irregular ellipse.

Business of the Year

Güd Marketing was awarded 2020 Business of the Year at the Greater Lansing Entrepreneurial Awards for making a meaningful impact in our communities.
Deb Horak holding a glass "Business of the Year" award trophy.
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