The Challenge
Historically, individuals with disabilities who receive government benefits have been very limited in the amount of money they can save. The MiABLE tax-advantaged savings program allows account owners to save for health, life and future expenses. In 2019, only 1% of Michigan’s more than 300,000 eligible residents were enrolled. Güd Marketing partnered with MiABLE to boost program awareness and enrollment.
Our Solution
Building trust was essential to reaching people with disabilities. The “I Will Never Lose” campaign directly addressed the fear of losing critical benefits and featured real Michiganders with disabilities doing the things that are important to them.
Measurable Results
Increase in account openings over nine months
Increase in average monthly deposits
Added media value
good