If you’re wondering how to pronounce our name, it’s good. We mean that. It really is “good.” Not “g-uh-d” or “g-ooooooo-d.”
So then, why not “Great Marketing”? Or “The Best Marketing Ever”?
“Good” does not represent the quality of our work — it represents what our work stands for. We are stewards of the greater good, supporting organizations that create strong, healthy communities. That is excellent work to be a part of and representative of our role in the society we constantly work to uplift.
But what about “ü”?
The “u” represents the idea that we look at things differently. It speaks to our value of curiosity. We don’t just approach a marketing challenge in the obvious ways, we turn the problem around to create a conversation and something memorable.
And the umlaut: Notice how a “u” with an umlaut looks like a smile? Ü
That’s intentional. The umlaut symbolizes our culture. In every task or challenge we take on, we never forget to have a little fun. Yes, our work can be quite serious, but we find the best way to face a challenge is to go into it with a can-do attitude and to share that warmth with our clients.
Our Team
The individual experiences of each of our team members provide us with unique, diverse perspectives to inform and inspire our work. And we have a lot of fun along the way.
Lauren Abbott
Account Manager
Dog mom, coffee lover, adventure seeker, #SupportSmallBusiness
Carly Aldridge
Art Director
Printmaker, coffee obsessed, nature lover
Samuel Batali
Full Stack Developer
Tech enthusiast, soccer player, gamer, road trips
Chrissy Beckwith
Account Manager
Bad plant mom, good mom mom, public policy pro, hashbrown enthusiast
Olivia Beebe
Traffic Coordinator
Sci-fi enthusiast, collector of oddities and curiosities, frog and cat parent, live music lover, expert TV show re-watcher
Suzi Burger
Accounting Specialist
Proud mom, loves sunshine, yardwork, beaches, traveling and MY GRANDKIDS!
Hannah Burleson
Production Coordinator
Marvel nerd, cat mom, Motown music, loves lasagna like Garfield
Ally Caldwell
Resource Manager
DIY-er, crime and history buff, cat mom to three
Ethan Davis
Traffic Coordinator
Sports enthusiast, snowboarding, animal lover
Tim Dilts
Implementation Manager
Family man, boy dad, avid outdoorsman, college football fan
Janice Fagan
Business Development Writer
Wife & mom, random factition, tamer of chaos, more sweaters than Mr. Rogers
Sophie Gamble
Project Manager
Avid reader, animal lover, caffeine enthusiast
Our Team
Lauren Abbott
Account Manager
Dog mom, coffee lover, adventure seeker, #SupportSmallBusiness
Carly Aldridge
Art Director
Printmaker, coffee obsessed, nature lover
Samuel Batali
Full Stack Developer
Tech enthusiast, soccer player, gamer, road trips
Chrissy Beckwith
Account Manager
Bad plant mom, good mom mom, public policy pro, hashbrown enthusiast
Olivia Beebe
Traffic Coordinator
Sci-fi enthusiast, collector of oddities and curiosities, frog and cat parent, live music lover, expert TV show re-watcher
Suzi Burger
Accounting Specialist
Proud mom, loves sunshine, yardwork, beaches, traveling and MY GRANDKIDS!
Hannah Burleson
Production Coordinator
Marvel nerd, cat mom, Motown music, loves lasagna like Garfield
Ally Caldwell
Resource Manager
DIY-er, crime and history buff, cat mom to three
Ethan Davis
Traffic Coordinator
Sports enthusiast, snowboarding, animal lover
Tim Dilts
Implementation Manager
Family man, boy dad, avid outdoorsman, college football fan
Janice Fagan
Business Development Writer
Wife & mom, random factition, tamer of chaos, more sweaters than Mr. Rogers
Sophie Gamble
Project Manager
Avid reader, animal lover, caffeine enthusiast
Manny Garcia
Account Manager
Family, mitten state of mind, LGBTQ+, Sparty On, martini shaken, not stirred
Brooke Gieber
Senior Strategist
Gardener, nature lover, happy mama, ecocentric human
Juliette Givhan
Copywriter
Poet, pet parent, general rapscallion
Antonea Harris
Content Writer
Reader, writer, word lover, horror enthusiast, sugary coffee drinker
Charlotte Harvey
Billing Specialist
Proud mom, Mountain Dew daily, Western movies, Caribbean travel, MSU
Rik Hayman
Public Relations Manager
Books unbound, Boston Irish roots, wicked-proud father of five, Army veteran
Jill Holden
Strategic Planning Director and Partner
Family, fresh air, warm sun, read for days, learn new things, travel
Lover of census data + boy bands + themed outfits + travel
Swati Misra
Digital Media Specialist
Coffee lover, movie buff, fitness enthusiast, #GoGreen
Ward Mullens
Public Relations Manager
Proud dad and husband, Parrothead, Fins fan, Hoosier
Joel Newport
Executive Producer and Partner
Ideator, writer, movie fanatic, family-focused
Mike Nowlin
Senior Public Relations and Policy Manager
UMich sports fan, frequent pasta maker, Clark Kent without the Superman
Michelle Ntoko
Client Services Director
Fond of sunshine, my toes in the sand, family and a good cup of coffee
Jeff Padgett
Media Buyer
Family man, sports fan, Spartan, American
Dave Patton
Senior Marketing Strategist
Family, “Star Wars,” Nintendo and Dr. Pepper — in that order
Holly Reed
Account Manager
Outdoors lover, cat mom, enjoys long walks and “stopping to smell the flowers”
Lia Riccobono
Graphic Designer
Crafter of all things, dog mom, yogi, vintage collector, lover of (most) ’90s sitcoms
Allan Ross
Writer and Producer
Dad, movie buff, science geek, Francophile
Emilee Schultz
Digital Specialist
Outdoor enthusiast, true-crime junkie and lover of all things art
Drew Smith
Creative Director
Designer, dude, dad
Gunner Soma
Marketing Technologist
AI builder, girl dad, family man, writer, podcaster, movie buff, Slytherin
Kaila Szafranski
Strategist
Musical theater nerd, Traverse City native, TikTok obsessed
Carole Tuckey
Senior Production Manager
“My life is a lovely story, happy and full of incident.” — Hans Christian Andersen
Mike Turner
Senior Public Relations Manager
Dad to daughters, friend to animals, music lover (snob), Spartan
Kendra Voelz
Marketing Engagement Specialist
Knitter, hiker, fantasy book lover
Sara Williams
Strategic Planner
Family first, lover of dogs and shopping, “I am who I create myself to be”
Our Services
Research
Research and data-driven insights that fuel effective communications strategies and messaging.
Strategy
Leveraging research, insights and experience to provide a strategic road map for communications success.
Messaging
Crafting compelling and effective messages that move hearts and minds.
Creative
Ideas that disrupt consumer inertia, have a life of their own and work effortlessly to elevate your brand.
Social Media
Creating authentic connections through engaging content that delivers unique value to your audiences.
Media Buying
Reaching audiences with integrated and innovative media solutions that deliver exceptional ROI.
Digital
Providing a digital presence that’s inventive and cutting-edge and drives measurable results.
Web
Brand website design, development and evolution that makes a lasting impression.
Public Relations
Build image, influence and visibility through community outreach, media engagement and crisis management.
Content Marketing
Creating valuable, relevant content to attract attention and engage key audiences.
Capacity Building
Strengthen internal team communications skills, knowledge, tools and resources to maximize success.
Branding
Understanding your audience, defining your brand purpose and identifying key differentiators that build loyalty.
Our Culture
At Güd Marketing, we embrace differences. We respect all persons, methods and points of view. These values are at the heart of who we are and what we do as an organization to inspire positive change. Our commitment to diversity, equity and inclusion is central to our mission to strengthen communities and improve lives.
45 Years for the Greater
As Güd Marketing looks back on 45 years, we’re proud of where we are today and the journey that brought us here.
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