The Challenge
Early education is essential to young children’s overall development — promoting cognitive, social and emotional health and early detection of developmental delays. When COVID-19 hit just weeks before Güd Marketing was set to launch Build Up’s newly developed “Thrive” campaign, we quickly pivoted efforts to help Early On Michigan and Build Up Michigan provide critical support to parents and caregivers suddenly tasked with educating their 0-to-5-year-olds at home during the pandemic.
Our Solution
Güd Marketing created the “Thrive From Home” campaign to provide parents and caregivers with practical tools to create educationally supportive and stimulating environments for their children. Through a partnership with PBS Kids, a highly trusted source for educational content, we delivered engaging resources to broad audiences — inspiring confidence and connection among families. For families facing geographic or technological barriers, we introduced the “Thrive Box,” a hands-on educational kit filled with fun, interactive materials.
Measurable Results
Increase in phone calls to Early On
Increase in new website visitors
Increase in website traffic
good