The Challenge
Housing shortages are devastating communities across the nation, leaving many residents unsheltered and crippling housing authorities’ ability to connect residents with the resources and services they need. In 2020, Güd Marketing partnered with the Columbus Metropolitan Housing Authority (CMHA) to combat the negative perceptions and lack of recognition hindering innovative progress in Greater Columbus, Ohio.
Our Solution
Our expert PR team shifted the narrative around affordable housing by replacing the one-dimensional testimonials driving CMHA’s image with strategic storytelling. We uncovered stories highlighting the humanitarian and economic benefits CMHA brings to communities and sent them in all directions to build awareness and support from residents, policymakers, private investors and local, state and national media.
Measurable Results
Stakeholder list growth
Value-added earned media coverage
Increase in positive media coverage
good