Preserving Michigan’s Outdoor Heritage The Michigan Wildlife Council (MWC), a nine-member council appointed by the governor, was established by legislation in 2013. The MWC’s purpose is to preserve Michigan’s outdoor heritage by educating its residents about topics such as the crucial link between hunting, fishing and wildlife conservation; the fact that hunting and fishing licenses …
Everyone’s Voice Is Necessary A complete and accurate count of residents in the census is critical to Michigan and something the state has historically struggled with, often placing 17th or worse for reporting. The 2020 census posed many unique challenges: a deadly global pandemic, a changing timeline, a controversial political environment that raised accuracy concerns, …
Helping Families Save MiABLE offers tax-advantaged savings accounts for individuals with disabilities. The program’s goal is to encourage and assist individuals and families to save funds that will help people with disabilities to maintain health, independence and quality of life. Güd Marketing has worked with MiABLE since 2018 to increase awareness of the disability savings …
Untapped Potential The COVID-19 pandemic created universal fear and uncertainty across the globe. During this unsettled time, families across Michigan relied on Medicaid. In 2021, McLaren Health Plan (MHP) had a starting market share of 11.5% of all Michigan Medicaid enrollees, with an opportunity to increase voluntary enrollees and decrease disenrollment among current members. Between …
A Time of Great Uncertainty The COVID-19 pandemic created universal fear and uncertainty across the globe. During this unsettled time, Güd Marketing partnered with Oakland County (OAKC) for two separate campaigns — both to provide residents with clear and consistent information — to combat the virus and minimize its impacts. Oakland County, the second-most-populous county …
Campaign: Driving Change Bicycle Safety Behavior Change Campaign Client: City of Grand Rapids, Michigan, and Michigan Department of Transportation Project Goals: Education, Behavior Change Full-Service Campaign Keeping the roads safe for motorists and bicyclists. Starting in 2010, Grand Rapids — Michigan’s second-largest and fastest-growing city — committed itself to multimodal transportation and becoming more bicycle …
Campaign: Look Twice. Save a Life. Motorcycle Safety Behavior Change Campaign, Michigan Client: Michigan Department of State Project Goals: Awareness, Recruitment Innovative Tactic: Media Buy + Placement Utilizing media placement and value-add techniques to enhance messaging. The Michigan Secretary of State’s Office came to us with the goal of saving lives. It had clear data …
Building From a New Foundation Columbus Metropolitan Housing Authority (CMHA) opens doors for residents throughout the Greater Columbus metropolitan area. It connects individuals with attainable housing through housing choice vouchers, new multifamily housing developments and rehabilitation of existing housing. It promotes neighborhood revitalization and bridges access to social services — amazing work that strengthens CMHA’s …
Unplanned Futures Michigan Educational Trust (MET) offers parents, guardians, businesses and others the opportunity to purchase up to 10 semesters of undergraduate tuition at today’s rates for future use at any Michigan public college or university for children who are Michigan residents. Faced with the challenging fact that only 20% of parents were saving for …
An Unfamiliar Role 2020’s abrupt orders to “Stay Home, Stay Safe” quickly exacerbated an already critical issue in Michigan — the lack of universal access to quality pre-K programs. Parents and caregivers were left to juggle multiple competing priorities as they cared for their young children without the training and expertise needed to consistently provide …