The success of a website relies greatly on its design. Websites need to be engaging and user-friendly. They must use a suitable text-to-image ratio (60/40), high-quality color contrast and appropriate fonts. They must adhere to ADA
compliance standards to facilitate inclusion of people with disabilities. A website that users find intuitive is essential — headers and navigations should be easily accessible and the flow of the website should be constructed to promote ease of use. The website must also have an SSL
certificate installed to improve security.