Güd Marketing Receives 13 Awards at the 2023 PACE Awards Ceremony, Including Best of Show
by Ally Caldwell on May 5, 2023
• 2-minute read
Güd Marketing is honored to be recognized for the results we achieved alongside our partners in 2022 with four Excellence Awards, eight Pinnacle Awards and a Best of Show Award — the most distinguished award of the night — at the Central Michigan Public Relations Society of America’s PACE Awards Ceremony. This annual event recognizes the highest honors in public relations activities for Central Michigan. This year, entries were judged by the Utah Chapter of the Public Relations Society of America.
The Best of Show award went to the Michigan Reconnect campaign, an exceptionally successful effort that extends educational advancement opportunities to state residents over the age of 25. Michigan Reconnect exceeded campaign goals in every category, notably amassing applications from more than 100,000 Michiganders. This work was completed in partnership with the Michigan Department of Labor and Economic Opportunity (LEO).
Other partnerships recognized at the ceremony include Michigan Department of Environment, Great Lakes and Energy, Michigan Education Trust, Michigan Wildlife Council, Build Up Michigan, Statewide Drinking Water Advisory Council, Michigan Alliance for Families and the Lansing Symphony Orchestra.
Güd Marketing received Pinnacle Awards, the most prestigious recognition in their respective categories, for the following:
Integrated Communications: MI Tri-Share: Affordable Child Care for Michigan Families, Michigan Department of Labor and Economic Opportunity
Public Service: Know It Before You Throw It Recycling Campaign, Michigan Department of Environment, Great Lakes, and Energy
Special Events: Michigan Education Trust $1.5 Million Giveaway, Michigan Education Trust
Innovative Tactics: Thrive Box, Build Up Michigan
Research: Know Your Water Research, Statewide Drinking Water Advisory Council
Special Purpose Publications: The Nature of Michigan, Michigan Wildlife Council
Shoestring Budget: 2021-2022 Season Promotions, Lansing Symphony Orchestra
Websites: RecyclingRaccoons.org, Michigan Department of Environment, Great Lakes, and Energy
All awards were presented at the PACE Awards ceremony on May 4, 2023, at MSUFCU Building 2.
Through partnerships with organizations supporting the greater good, our agency is dedicated to strengthening communities through cause-based communications that authentically reach audiences and inspire positive change. We are humbled to receive recognition for our role in making meaningful transformations within the communities our partners serve.
Ally Caldwell
Resource Manager
DIY-er, crime and history buff, cat mom to three
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