Choosing what social platform to use for your business can be tough and intimidating. Platforms such as Facebook, Instagram, TikTok and Twitter all have millions of companies on them, creating noise and content. All social media channels can be useful one way or another, and Twitter is no exception. So let’s discuss why you should consider it to become a part of your communications strategy.
On average, people in the U.S. spend two hours of each day on social media! With so many platforms available, there is no shortage of options for users — and for businesses to devote their time to. Facebook is essential for almost any business, with very few exceptions. Instagram is quickly becoming nearly as important as Facebook. If a brand can visually appear to its audience, it should be using the platform. TikTok is a social media platform where anything goes, while Twitter is a platform where your brand can tell a story and open a dialogue specific to your audience.
So let’s dive in.
Audience
Who is your audience? If it is millennial or younger, you’d be in luck! According to Statista, last year 42% of young adults (ages 18-29) utilized Twitter daily! This number is tough to beat, especially considering the common reasons that these young adults use the platform.
Connecting With Customers
Looking at Twitter’s overall layout and structure, it is the perfect platform for direct customer engagement. This means that responding to and starting a conversation with users is easy and simple. Many brands use Twitter to create a more personal marketing relationship with users; this can be done by responding to tweets, retweeting with comments and even starting direct messages through Twitter DMs. Some businesses even utilize Twitter as a customer service application to receive feedback and resolve issues.
Potential Social Media Growth
A fun stat that can really hit home for brand owners: One-third of Twitter users will retweet a brand’s message in their Twitter account’s life span. These retweets are a sign of brand loyalty and can shape a user’s perception of a brand. They can create a loyal fan. Retweeting is a brand owner’s dream. It is a user taking your message and sharing it to their network as their own. Oftentimes tweets have little value coming directly from a brand but can be turned into viral messages with one retweet.
The Verdict
In short, Twitter gives you the opportunity to gain valuable feedback from your audience, while spreading your brand’s message through meaningful one-on-one interactions.
Griffin Decker
Owned Digital Marketing Specialist
Outdoor enthusiast, Northwood Soccer Alumni, just shy of figuring things out!
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