Home to 430 million monthly active users
, Reddit’s audience base is nearly twice the size of Twitter. According to Semrush
, the platform is currently the fifth-most-visited website in the United States. Not only is the audience huge, it’s also highly engaged. Think about it; Most social media sites promote mindless scrolling through information that is not relevant to the audience. Because of Reddit’s design, most people are actively searching for the answer to a question, a how-to segment or a specific forum. The entire site revolves around user-generated content and discussion and consumers are much more likely to engage within this type of space.