Güd Marketing

Michigan Census logo, "Be Counted"
Campaign:
The Census Is for Everyone
2020 Census Education Campaign, Michigan
Client:
Michigan Department of Technology Management & Budget (DTMB)
Project Goals:
Education
Innovative Tactic: Virtual Events
Both the video townhalls and Spanish and Arabic language round tables were highly successful.

Results.

Nearly 600 stories

across every media market in Michigan

476M estimated reach

For earned media coverage

71.3% of MI households

self-responded to the 2020 census
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