Güd Marketing – A Diverse, Equitable and Inclusive Work in Progress
One of my favorite principles was penned by the great American poet Maya Angelou, who said, “Do the best you can until you know better. Then, when you know better, do better.”
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Woman-Owned Business: Does It Really Matter?
This may feel like a loaded question – Woman-Owned Business: Does It Really Matter?
Privacy Policy Spanish
Política de privacidad ENGLISH Fecha efectiva: January 09, 2019 Güd Marketing (“nosotros”, “a nosotros”, “nuestro”) opera el sitio web https://gudmarketing.com website (en adelante, el “Servicio”). Esta página le informa de nuestras políticas en materia de recopilación, uso y divulgación de datos personales cuando utiliza nuestro Servicio y de las opciones de las que dispone en …
ADA Compliance (and More) in Marketing
In terms of marketing, ADA compliance is most frequently connected to widgets on websites and closed captioning of video spots. Those are important tools, but they just scratch the surface. There is so much opportunity for inclusivity in marketing.
Common Goals, Distinct Clients
We applaud our clients for the hard work that was done during an unprecedented health crisis. And for the impassioned work that they will continue to do to help rebuild our local economies.
The One Thing You Need To Know For Filming Safely During COVID
No doubt that safety moved to the forefront of every aspect of our lives after the pandemic hit.
Tactic Study PIT
Campaign: Together We Move Forward Multimodal Transportation Awareness Campaign Client: City of Pittsburgh, Pennsylvania Project Goals: Awareness, Capacity Building Innovative Tactic: Campaign Toolkit Keeping Pittsburgh moving forward. The city of Pittsburgh’s Department of Mobility and Infrastructure (DOMI) is working to ensure the city supports multimodal transportation options allowing people to walk, bike, rideshare, use public …
Tactic Study MET
Campaign: Perspectives Enrollment Campaign for Higher Education Savings, Michigan Client: Michigan Education Trust Project Goals: Recruitment Innovative Tactic: Expert Panel People needed expert advice. So, we went live with the experts. Enrolling in a college savings plan is a big commitment and a topic too complex to cover in ads alone. Furthermore, converting folks who …
Tactic Study MCEN
Campaign: The Census Is for Everyone 2020 Census Education Campaign, Michigan Client: The state of Michigan Census Team, part of the Michigan Department of Technology, Management & Budget (DTMB) Project Goals: Education Innovative Tactic: Virtual Events The pivot from in-person events to live video town halls. Güd Marketing was asked to lead the 2020 census …