Campaign: Making It Last Wildlife Management and Conservation Relevance Campaign, National Client: Association of Fish & Wildlife Agencies (AFWA) Project Goals: Awareness, Capacity Building Innovative Tactic: Campaign Toolkit The right tools for capacity building The Association of Fish & Wildlife Agencies represents North America’s fish and wildlife agencies to collectively advance sound, science-based management and …
Campaign: Map Michigan’s Future Redistricting Commission Recruitment Campaign, Michigan Client: Michigan Department of State Project Goals: Awareness, Recruitment Innovative Tactic: Video Using video to go door to door, mailbox to mailbox. After every U.S. census, district lines for political offices are redrawn to accurately reflect each state’s population. By Michigan law, a commission of citizens …
Though the pandemic has proved challenging, we’ve continued to safely aid our clients in crucial brand awareness, cultivating meaningful video for both broadcast and social media.
Campaign: Perspectives Enrollment Campaign for Higher Education Savings, Michigan Client: Michigan Education Trust Project Goals: Recruitment Full-Service Campaign Saving money for college isn’t easy. Michigan Education Trust, or MET, offers parents, grandparents, businesses and others the opportunity to purchase up to 10 semesters of undergraduate tuition for future use at any Michigan public college or …
Campaign: More to The Ride Public Transportation Public Awareness and Education Campaign Client: Interurban Transit Partnership Project Goals: Awareness, Education Full-Service Campaign Could a community fall in love with its transit system? To help strengthen its operations and win broader support, Grand Rapids’ public transportation system – The Rapid – needed a campaign that would …
Campaign: Forest for A Lifetime Forestry Resources Division Public Education Campaign, Michigan Client: Michigan Department of Natural Resources Project Goals: Education Full-Service Campaign The vital importance of Michigan’s forest resources. Healthy and abundant forests are essential to the health and well-being of the entire state. They help clean the air and water, provide food and …
Campaign: Look Twice. Save a Life. Motorcycle Safety Behavior Change Campaign, Michigan Client: Michigan Department of State Project Goals: Awareness, Recruitment Innovative Tactic: Media Buy + Placement Utilizing media placement and value-add techniques to enhance messaging. The Michigan Secretary of State’s Office came to us with the goal of saving lives. It had clear data …
Campaign: Driving Change Bicycle Safety Behavior Change Campaign Client: City of Grand Rapids, Michigan, and Michigan Department of Transportation Project Goals: Education, Behavior Change Full-Service Campaign Keeping the roads safe for motorists and bicyclists. Starting in 2010, Grand Rapids – Michigan’s second-largest and fastest-growing city – committed itself to multimodal transportation and becoming more bicycle …
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Campaign: Early On + Build Up Preschool Developmental Support Program Awareness and Recruitment, Michigan Client: Michigan Department of Education Project Goals: Awareness, Recruitment Full-Service Campaign Developmental delays wait for no one. The Michigan Department of Education wanted to increase awareness of Build Up, the state’s extensive preschool early intervention program, in target areas of the …