Güd Marketing

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DEI-WIP

Güd Marketing – A Diverse, Equitable and Inclusive Work in Progress by Deb Horak on April 6, 2021 • -minute read One of my favorite principles was penned by the great American poet Maya Angelou, who said, “Do the best you can until you know better. Then, when you know better, do better.” So it …

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Behind The Scenes

Through the Lens: A Day in the Life of Production by Ashley Bell on November 20, 2020 • 5-minute read Given the precaution and complications that come with COVID-19, our production team has had many unique experiences navigating the complexities of filming at this time. Though the pandemic has proved challenging, we’ve continued to safely …

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Tactic Study PIT

Campaign: Together We Move Forward Multimodal Transportation Awareness Campaign Client: City of Pittsburgh, Pennsylvania Project Goals: Awareness, Capacity Building Innovative Tactic: Campaign Toolkit Keeping Pittsburgh moving forward. The city of Pittsburgh’s Department of Mobility and Infrastructure (DOMI) is working to ensure the city supports multimodal transportation options allowing people to walk, bike, rideshare, use public …

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Tactic Study MET

Campaign: Perspectives Enrollment Campaign for Higher Education Savings, Michigan Client: Michigan Education Trust Project Goals: Recruitment Innovative Tactic: Expert Panel People needed expert advice. So, we went live with the experts. Enrolling in a college savings plan is a big commitment and a topic too complex to cover in ads alone. Furthermore, converting folks who …

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Tactic Study MCEN

Campaign: The Census Is for Everyone 2020 Census Education Campaign, Michigan Client: The state of Michigan Census Team, part of the Michigan Department of Technology, Management & Budget (DTMB) Project Goals: Education Innovative Tactic: Virtual Events The pivot from in-person events to live video town halls. Güd Marketing was asked to lead the 2020 census …

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Tactic Study AFWA

Campaign: Making It Last Wildlife Management and Conservation Relevance Campaign, National Client: Association of Fish & Wildlife Agencies (AFWA) Project Goals: Awareness, Capacity Building Innovative Tactic: Campaign Toolkit The right tools for capacity building The Association of Fish & Wildlife Agencies represents North America’s fish and wildlife agencies to collectively advance sound, science-based management and …

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Tactic Study MDOSR

Campaign: Map Michigan’s Future Redistricting Commission Recruitment Campaign, Michigan Client: Michigan Department of State Project Goals: Awareness, Recruitment Innovative Tactic: Video Using video to go door to door, mailbox to mailbox. After every U.S. census, district lines for political offices are redrawn to accurately reflect each state’s population. By Michigan law, a commission of citizens …

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ADA Compliance

ADA Compliance (and more) in Marketing by Amy Moore on February 6, 2021 • -minute read The Americans with Disabilities Act (ADA) was implemented in 1990 as a means of addressing the needs of folks living with disabilities. In terms of marketing, ADA compliance is most frequently connected to widgets on websites and closed captioning …

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Case Study MET

Campaign: Perspectives Enrollment Campaign for Higher Education Savings, Michigan Client: Michigan Education Trust Project Goals: Recruitment Full-Service Campaign Saving money for college isn’t easy. Michigan Education Trust, or MET, offers parents, grandparents, businesses and others the opportunity to purchase up to 10 semesters of undergraduate tuition for future use at any Michigan public college or …

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Case Study ITP

Campaign: More to The Ride Public Transportation Public Awareness and Education Campaign Client: Interurban Transit Partnership Project Goals: Awareness, Education Full-Service Campaign Could a community fall in love with its transit system? To help strengthen its operations and win broader support, Grand Rapids’ public transportation system – The Rapid – needed a campaign that would …

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