MiABLE offers tax-advantaged savings accounts for individuals with disabilities. The program’s goal is to encourage and assist individuals and families to save funds that will help people with disabilities to maintain health, independence and quality of life. Güd Marketing has worked with MiABLE since 2018 to increase awareness of the disability savings program and bolster enrollment levels.
To accurately represent MiABLE’s goals, we needed to feature talent that the target audience would relate to. By featuring individuals with disabilities who had been empowered through their use of a MiABLE account, we were able to tap into the audience’s emotions and, ultimately, increase awareness and enrollment.
Güd Marketing developed and managed a multimedia services and solutions plan including digital, traditional and emerging media to raise awareness and increase enrollments in the disability savings program. Our services included new creative for various media tactics, campaign theme, influencers, paid search partner toolkit, media planning and placement, organic and paid social and paid search. We designed and executed video media production, including two broadcast videos that involved development of creative concepts, overarching theme, video scripts, casting guides and storyboards, preproduction coordination, production, postproduction editing, mastering and distribution.
Campaign Tactics
Paid, Earned and Owned Media Tactics
Paid Social Media
Video Media Production
Paid Search
Partner Toolkit
Events
Meaningful, Measurable Results
During the first year of Güd Marketing’s campaign with MiABLE:
28% Increase
In number of accounts opened
$114K
In paid media added value
$1.5M
In earned media added value
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